us–

ABOUT

BOTTEGA VENETA IS AN ITALIAN LUXURY
FASHION BRAND BEST KNOWN FOR IT'S
LEATHER BAGS AND ACCESSORIES. THE BRAND
WAS ESTABLISHED AT THE BEGINNING OF THE
1970S AND BY TODAY HAS GROWN INTO ONE OF
THE MOST ICONIC ITALIAN LABELS.
.MEANING AND HISTORY.
THE HISTORY OF THE BOTTEGA VENETA BRAND BEGAN IN 1966 WHEN ITALIANS MICHELE TADDEI AND RENZO ZENGIARO FOUNDED A SMALL LEATHER GOODS WORKSHOP. DURING ITS FIRST YEARS,
THE COMPANY CARRIED OUT ORDERS FOR GIORGIO ARMANI, WHICH GAVE IT. SUPER CONFIDENT START, SO ALREADY IN THE 1970S, BOTTEGA VENETA BECAME AN INDEPENDENT BRAND.
IN THE VERY BEGINNING, THE BRAND SPECIALIZED ONLY IN THE PRODUCTION OF GOODS FROM LEATHER. AND ITS LEATHER PAST IS STILL VERY STRONG, AS EVEN TODAY THE BRAND IS MOSTLY
KNOWN FOR THE “INTRECCIATO” WEAVING METHOD OF LEATHER, WHICH WAS INVENTED BY THE BRAND’S ARTISANS.IN THE FOLLOWING YEARS, BOTTEGA VENETA STARTS CREATING COLLECTIONS
OF SHOES, BAGS, SUITCASES, AND OTHER LEATHER GOODS, AS WELL AS HOME ITEMS AND GIFTS. A LITTLE LATER THE LINES OF JEWELRY, OPTICS, HOME PERFUMES, AND FURNITURE WERE ADDED
TO THE BRAND’S PORTFOLIO. THE FIRST READY-TO-WEAR COLLECTION OF WOMEN’S CLOTHING WAS INTRODUCED BY BOTTEGA VENETA IN FEBRUARY 2005, AND THE SAME YEAR IN JUNE THE MEN’S
COLLECTION SAW THE LIGHT.

@newbottega
New Bottega Veneta
Curated by @lauranycole

Independent  journal
dedicated to Bottega.

about
             Andy Warhol kissing a Bottega Veneta loafer
The eighties were when Bottega first gained a great
deal of recognition by famous artists and celebrities
alike. A regular patron, for example, was Andy Warhol.
He often stopped into the New York boutique – and
even went on to produce a short film for the brand.

great craftsmanship

luxury

BO
GA

logoless

artistic design

TTE
VENETA
tomas
maier
Daniel Lee's collection was, in a word,
"young." The brand's signature intreciato pattern was
expanded larger and bold than the existing one to
apply it to bags, shoes, and clothes, and the overall
silhouette was simply organized, and the colorful
and colorful colors used were changed to neutral
colors that suit both men and women. Botte once
again interpreted Veneta's identity in a modern way
and succeeded in settling down as a new brand with
the emotion that can only be emitted from his history.
Modern-Day
Since June 2018
Intrecciato Is Back
A New Matthieu Blazy
Since 15.11.2021

MUST HAVE BRAND

BOTTEGA VENETA

0.1. HISTORY OF BV 1966

0.2. SIGNATURE TECHNOLOGY
& IDENTITY : INTRECCIATO

0.3. BV’S CRISIS AND OPPORTUNITY

0.4. BV'S GENERATIONAL CHANGE

0.5. CATCH BOTH TRENDS & HERITAGE

0.6. LOGOLITH'S UNDERSTATED DESIGN
              &: A STEALTHY LUXURY.

0.7. BV’S FLAGSHIP PRODUCT
CABAT BAG, ARCO BAG       

0.8. LOOKING FORWARD TO                   
BOTTEGA VENETA'S FUTURE.

“WHEN YOUR OWN INITIALS ARE ENOUGH”

2023